How can you harness the media’s power to work for you, and even grow your business and revenue? Earned placements in the media are proven to help build trust and credibility amongst the general public, including, of course, potential paying clients. If you’re not capitalizing on earned media opportunities, you are missing out on ways to grow your company’s brand / name recognition, amplify your message to your target audience, and grow your media presence and public awareness of your brand.
As an example of results that can be achieved from one single media campaign, with a PR push of about 4-6 weeks, check out this media coverage book for a recent PR campaign for a clinical research firm. As you can see, the campaign resulted in 57 media placements, with a conservative estimated viewership of over 3 million.